diversity: opportunities & challenges for international companies
diversity is more than just an opportunity for multinational teams
the coronavirus pandemic has given digitalisation a further nudge and catapulted many companies into a new era. for companies with multinational teams, this exchange via email, zoom and social media channels can lead to increased misunderstanding. it is extremely difficult to rebuild communication channels once they have broken down. the sooner a company actively embraces a culture of diversity, the greater the benefits of positive change and the greater the impact on long-term company success.
a corporate culture without diversity runs risks
many companies are often unaware that intercultural misunderstandings can have a long-term, negative impact on the company’s image. people are often unwittingly trapped in patterns of thought and are unable to see how important it is to integrate cultural differences into communication and decision-making processes.
if, for example, highly qualified managers feel misunderstood within the company culture and do not recommend the company to others, this can soon damage its reputation. after all, recommendation rates can be quickly retrieved online at the click of a button or via social media. it is costly and sometimes even impossible to then restore an image of diversity.
this not only has internal consequences but also negatively impacts external parties such as customers, suppliers, business partners and employees overseas.
it is therefore worth actively promoting a culture of diversity before it’s too late.
diversity – an opportunity for international teams
for top management in global firms and companies with international teams, it is now more important than ever to firmly anchor the topic of diversity into the corporate culture. after all, as various studies* show, it is precisely those companies that integrate intercultural diversity topics into their strategic alignment that are successful in the long term.
*mckinsey report 2020 „Diversity wins: How inclusion matters“
the opportunities at a glance
- optimised performance, fewer project delays
- more innovation
- strong leadership and team spirit with clear communication style
- strong company culture
- high job and company identification
- greater solidarity, fewer conflicts
- greater intercultural understanding, fewer one-sided perspectives
- more “i love to stay”, less “i have to stay”
- motivated employees recommend the employer
the risks at a glance
- poor performance due to intercultural diversity
- loss of highly qualified, innovative employees and teams
- long-term communication issues
- staff turnover, limited identification with the job and company
- personnel costs and loss of time due to recruitment processes
- project delays & customer dissatisfaction
- high sickness rate with burnout tendency
- company image suffers
- negative comments via word of mouth and on social media
strengthen your competitiveness. together we can make it better.
your diversity coach for international companies
as a diversity coach, i feel right at home in places where people work together in an intercultural context.
coaching & training
my coaching & training programmes provide the perfect mix of practical and theoretical knowledge to guide leading global companies on their path to positively connoted diversity.
added value & target group
discussing the topic of diversity, sahar gasgari-luu encourages exchange in an environment where differing mindsets and behaviours previously inhibited productive, open collaboration.
wision & mission
as a diversity coach, i can guide you and your company on the path to an open corporate culture and greater competitiveness. my wision is to use intercultural corporate working environments as an opportunity.